In this case study, we will explore our efforts to assist an online store in augmenting its monthly traffic to an impressive 200,000 visitors within 9 months. Consequently, their net revenue skyrocketed from £8,000 per month to an astounding £100,000 per month.
The E-Commerce Store
Being an online e-commerce store, this particular business specializes in selling products ranging from £10 to £200. However, their reliance on paid traffic without any organic traffic was hindering their growth potential. When they approached us with their primary goal of boosting sales and revenue, we immediately recognized the immense opportunity we had with this e-commerce store.
We Did an SEO Audit
Prior to initiating any course of action, it is crucial to assess the current state of the online store and identify the barriers preventing its growth and success. Therefore, we conducted a comprehensive SEO audit.
Fortunately, during the audit, we discovered that the store had tremendous potential for organic growth as it had not yet established any significant SEO presence. Our analysis revealed a pressing need for high-quality content, backlinks, and other crucial SEO factors.
We Performed Keyword Research Analysis
At this stage, we proceeded with conducting thorough keyword research, aiming to identify relevant keywords for the online store that had the potential for improved rankings in search engine results. We focused on keywords where the store had started to gain visibility but had yet to secure top positions. This approach allowed us to achieve faster results by capitalizing on existing traction.
During the research, we identified a mix of competitive search terms that we could target to boost the store’s rankings. Additionally, we also identified less competitive search terms that would aid in establishing website authority in a shorter timeframe.
The URLs we pinpointed for optimization consisting of various category pages, blog content, and product pages. Working closely with our client, we ensured the identification of specific targets that would expedite the store’s reach and visibility.
We Carried Out a Competitive Gap Analysis to Identifying Competitor Keywords
Subsequently, we adopted a proactive approach to identify keywords that competitors were successfully ranking for, but our client was not. This step was crucial as it allowed us to create new keywords that could be utilized to rank with fresh content.
The competitive gap analysis we conducted differed from other sites, as it often presented a wide array of products that were irrelevant to our client’s offerings. To address this, we leveraged our client’s expertise to identify targets that aligned precisely with the products they provided.
As a result, we discovered excellent keywords that were ideal for implementation in various types of content. We focused on creating content that we knew would yield favourable outcomes in terms of both results and conversions.
Integrating the SEO Strategy
Overall, this campaign followed a conventional approach that required expertise and a comprehensive understanding of the subject matter. We executed it by consistently creating valuable content and building relevant backlinks to the online store.
Throughout the initial 3months, we adhered to the same strategy, which involved:
- Establishing in-content links that aimed to deliver prompt results. We diversified the anchor text used for these links.
- Emphasizing the creation of content pieces that were approximately 1,500 words long. These articles focused on providing direct, product-specific information that aligned with the offerings of the store.
Once we had successfully crafted informative blog content, typically around 1,500 words in length, we proceeded with implementing intricate link building techniques to further improve search engine results. This approach presented a favourable outcome, as it provided us with a substantial amount of content to leverage and work with.
By diligently following our SEO strategy, we observed encouraging signs of progress, particularly with Google. As a result, we began to witness significant results solely through organic search, indicating the effectiveness of our efforts. Moreover, we witnessed substantial growth in the store’s traffic levels, with monthly visits rapidly approaching the impressive mark of 230,000 visitors.
We have recognized the tremendous potential of SEO in benefiting e-commerce stores by enabling them to rank for valuable keywords and substantially increasing their revenue.
As an SEO agency, we specialize in assisting your e-commerce store in achieving top rankings on Google for your targeted products. Whether you are a start-up venturing into the online realm or an established store aiming to elevate your business to new heights, our highly advanced SEO services can provide the support you need.